Many things come to mind when French luxury label Hermès is brought up. The Birkin and Kelly bags or its Duc carriage with horse logo. Another noteworthy characteristic is its prominent and eye-catching window displays that are akin to art installations.

Questioning perception and imagination, our six windows of Hermès in Hong Kong (2018) combine, into a peculiar universe, the objects and oddities of playfulness and dream.

In a world suspended from the ground up, lollipops showcase human features in a wild dance, and a fisherman welcomes his catch surrounded by oversized bobber floats and UFOs. Candies explode into fireworks disrupting the stillness of a nearby scene where fish swim through jellyfish and hot air balloons while, moving along, elongated bubble sticks give shape to a flock of water bubbles.

All of these joyful elements gather together to compose a totemic dreamlike carousel in the main window, as a compendium of the variety and richness of the materials involved. Metal, wood and Murano mouth blown glass create reflections and textures adding layers of interpretation, while sparks of gold evoke “sogni d’oro”, an Italian good night greeting that wishes “golden dreams”.